For about 5 or 6 years I worked as a radio copywriter, don’t ask me how I got into it, it seemed like the only job going in radio at the time, although really I wanted to be a presenter and a producer. But never mind. Anyway I’d written bits and bobs before but never really though I was a good writer or any good at english, but when I started at Beacon Radio in the west midlands I remember one of my first clients doubled his creative spend, which ended up being more than the airtime. I was onto a good thing. During my career by job was to create commercials or ads which you would hear on air, you know those really annoying things that people hate. Yes, that was my job. Not to blow my own trumpet but it takes a certain type of person who can squeeze the works of Shakespeare into a 30 second commercial. There is a lot of psychology behind it, and how we listen to and react to commercials. There are basic rules and NO NO’s in the world of advertising, but it was enjoyable. Obviously there is red tape to how creative you can be, you can’t blaspheme, you can’t swear, you can have sounds of cars crashing and so on, (if any of this interests you by the way, ask me at any time, I will bore you to death). After a couple of years and one award later, I left Beacon Radio for the bright lights of Heart East Midlands, based in Nottingham, this was a much bigger station, bigger clients, more people listening, a regional station of nearly half a million listeners. This was a different kettle of fish, clients in the East Mids didn’t seem as taken with creativity and technology as they did in the west. They loved old-fashioned papers, not new fangled radio, and this was a bit like wading in treacle. I had a fab time at Heart, won another award and managed to get back into producing which was fantastic! I worked with some amazing celebs as well over the 5 years including David Tennant, James Lance, Lesley Joseph, Neil Morrissey, Ross Kemp, Tim Westwood, and James Corden, bless him ,what a poppet!
So after all of that I decided to go it alone, and after years of writing very small novels, I had to now write ACTUAL novels with “key words” which were “seo friendly” WTF? I basically had to re train with the help of some fabulous IT Geeks at Juno Web Design, and by purchasing a rather good book.
Now I write web content, articles, blogs and other social media stuff. Now, to you as a user, I kind of hope that from the content ,you find what you’re looking for quite easily. Behind the scenes are little gnomes working for google, once again a lot of science behind the process, making sure you input key words into the text which users will search for. Making sure you have Hyperlinks to other sites and your own site to boost google ratings. You can’t copy and paste, oh no, that’s bad. Every piece of work has to be totally unique which is easier said than done when you’re having to write the same thing for 60 different towns, but I suppose these things are sent to test us.
So if you know anyone that needs a bit of written wonder, or are yourself interested, drop me a line firstname.lastname@example.org
I look forward to hearing from you 🙂